Joico Blonde life violet Shampoo

Natural, exotic oils pair with our most fortified, hair-healing ingredients a to provide shine and hydration for healthy-looking, blondes. Smart Release Technology Our unique one-of-a-kind delivery system packs our triple-powered, healthy-hair ingredients ¥ Keratin & Arginine (penetrate the hair to repair damaged sites and strengthen hair) ¥ and Rosehip Oil (adds softness and shine to the cuticle layer) - inside an invisible liposome. This delivery system offers continuous release to the hair - to help repair, strengthen, and protect hair from the cumulative effects of daily styling and wear. ARGININE: Arginine is greatly depleted during the bleaching process. This naturally occurring, elasticity-boosting acid instantly replenishes and strengthens lightened strands to help reduce breakage.* TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare moisturizing and conditioning oil from Southeast Asia bumps up shine, protects hair color, and helps smooth brittleness away with every single application. MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand, working:¥ From the inside out to replace essential moisture and give softness, elasticity and body a major boost.¥ From the outside in to help polish the hair surface, fight frizz and guard against dryness and environmental damage. Life Brightening Detoxifiers: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear, to keep blondes bright and perfectly on-tone between touch-ups.